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    Monday, February 19, 2007

     

    Making it stick

    Our motto or slogan in story4all is: truth that sticks. We have a reason for this as explained before. We believe that storying the truth, the Word of God, the Bible, is the way to enable people, not only to more deeply grasp the truth, but also to retain it best.

    A link to a recent article published in the US News came my way a short while ago, and I thought I would share this valuable read with you. Although the use of stories is mentioned in the last section of the article, I find it interesting that throughout the rest of the piece stories are actually predominant in 'making it stick' methodology suggested by the authors, the brothers Heath.

    Have a read for yourself:
    http://www.usnews.com/usnews/biztech/articles/070121/29eestickiness.htm

    Got any comments? Write them here for others to read also, or start a new thread in our forum. Let us know what you think. Got any personal stories about how a story made something stick for you? Share them with us!

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